About Us
MISSION
We are committed to offering a variety of high-quality basketball themed
canvas prints, for sports fans who want to honor their favorite legends and
franchises through unique and stylish pieces of watercolor art, which can be
conveniently placed on any wall.
It’s our goal to provide our valued customers with unrivalled customer service,
in order to build long-term relationships based on loyalty and trust
VISION
Becoming the go-to shop for basketball canvas prints, as well as a referent
within the memorabilia industry. Our ambition is to create innovative artwork
that stands out and can be easily recognized across the room, enabling our
customers to pay tribute to this beloved sport in the way it’s meant to be done.
We aim to redefine what basketball artwork means, turning it into a passion
statement of its own.
Our catalogue includes a wide variety of designs in different sizes for you to
choose. All of them include hanging hardware for an easy and swift installation.
Check out our shop, and start reinventing your room today
BRAND NARRATIVE
It all started not long ago, when I started this business during the pandemic. It
all began out of my passion for art, and my desire to create distinctive artwork
featuring basketball players, sneakers art, and quotes from the greatest stars
of this sport.
Of course, I wouldn’t have gotten this project off the ground without being a
basketball lover myself since I was young, and still to this day. That’s why I
proudly serve the highly passionate global basketball community with the kind
of products and designs they love, and go the extra mile to keep adding new
amazing designs to our catalogue, in order to help every customer find their
perfect print.
I aim to echo my values to my customers by delivering products that embrace
quality through design, art, and beauty. Bringing more flair into your life is what
keeps me going, and I feel very passionate about it. I work relentlessly to make
you satisfied, and to develop a long-lasting relationship with you as a customer.
TARGET AUDIENCE & POSITIONING
Let’s start with positioning, according to what I see, your brand is geared
towards design and quality.
In cases like these, the key is to make the image of your brand match the quality
and price point of your products, therefore increasing the value that your
customers perceive in it. In short, making them feel they’re getting a good value
for their money. People who look for quality and great artwork pay a lot of
attention to this. You can achieve it through image, for example, by designing a
professional logo that gives the brand a pleasant, premium aesthetic, which
customers will psychologically transfer from the logo to the actual product.
While yours is currently not bad, I would suggest a slight face wash to make it look a bit more premium. Something as simple as changing the font can go great
lengths in terms of redefining your logo.
Customer care is vital on retail, clients pay a lot of attention to this, and have
VERY high standards for it. If possible, send a printed note inside each box
thanking them for their purchase and inviting them to your website / social
media. Also, set up email campaigns to follow up on their experience with the
product, and send them discount coupons for special occasions like Christmas,
certain holidays, playoffs season, etc.
You can also send them some inexpensive gift with every order over X dollars,
like a small 3×5 inches print of a player of their choice, or something like that.
The key rule here is to make them feel taken care of. Every detail counts,
particularly in the current ecommerce market, with such high competition, and
it’s these kinds of things that can make the difference between having a
customer buying only once, and becoming a returning, loyal client.
When it comes to target audience, yours is quite big, but social media will allow
you to target them very easily, all you have to do is set up an ad campaign, and
target it to people who are listed to be interested in certain pages or keywords
related to the kind of products you sell. For example, users who are interested
in basketball, certain basketball franchises, Air Jordans, artwork, wall prints,
canvas prints, and so on, are perfect targets for your ads. You can even make
the whole ad about one particular product that you know will resonate within
that niche audience, for example, advertising a Michael Jordan canvas print
among people who are big fans of him and follow him on social media should
make for a great ad campaign. Instagram or Facebook allow you to direct ads
to people with very particular interests, which is very useful.
Also, make sure your social media communication is professional, this means
designing beautiful graphic pieces for every post, which respect the color
palette of your brand manual, so that customers associate that color palette to
your brand. This is what the big brands do, and you can do it too just by paying
attention to detail, increasing your perceived value in your customers’ minds.
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